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About the author
Daniel Rodríguez
Daniel Rodríguez is a Growth and Performance marketer specializing in building and optimizing acquisition and conversion strategies. His expertise lies in the AARRR model (Acquisition – Activation – Retention – Revenue – Referral), focusing on creating data-driven frameworks that enhance customer journeys and drive business growth. With a passion for improving customer retention and acquisition, Daniel helps Ria scale and achieve measurable success in the digital space.
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